Cloister oversees the disassembly and customization of luxury watches with restoration and re-assembly executed by specialists across the globe. Each piece is designed to spec—a collaboration between founder Cooper Zelnick & his clientele.‍ Cloister also sports a museum-like vintage collection unavailable for purchase.

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At first, Cloister watches were a hobby, purchased "off the wrist" if someone liked what they saw and inquired. Over time, word got out that luxury brand watches such as Rolex® and Jaeger LeCoultre® could be customized.

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Aesthetically, Cloister favors mid-century watches, so our goal was to design an identity that could sit comfortably next to legendary brands while maintaining what is unique about the Cloister mindset.