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DEI Gear required a brand update that represented the level of quality and professionalism that they deliver to their clients, who are some of the toughest critics in the world—various branches of the US Military, private sector corporations, and national consumer brands.


The equipment DEI Gear produces is built to protect and to last with an emphasis on ease of use, so we set out to build a brand of equal resilience and user experience design.

One of the main challenges was re-positioning the company as a specialty solutions lab that would appeal to private industry, rather than a simple contractor with e-commerce offerings geared toward military-only clients.


  • Creative Direction

  • Brand Development

  • Brand Identity Design

  • Product Photography & Imaging

  • Motion Graphics Video

  • Web Design & Development

Scope of Work​



Provide innovative solutions to enhance load carriage capabilities with our team of design and manufacturing partners; on time, on budget, at top quality + excellent value


Enhance the capabilities of people doing the hardest jobs in the harshest environments


Reliable when it matters most


Quality, Agility, Insight, Adaptation